Websites are easy. Making them work for your business isn’t.
A SPARKLING CELEBRITY SHOWCASE
Roger Thomas, the design genius behind the success of Wynn Resorts, asked Media BBQ to help him step out from behind the curtain. A mobile-friendly website weaves together the story of his career with hundreds of products designed by him for a network of nearly 20 leading manufacturers. Media BBQ also wrote and produced the video profile that sits at center stage of the site. Armed with only his iPhone, Roger posts to his blog as he travels, updating thousands of new followers on fresh discoveries and insights.
A HOUSE, A HOME, A STORY
Gary McNatton and Monelle Totah, the founders of San Francisco-based retailer Hudson Grace, turned to Media BBQ to burnish their web and social-media presence. We reworked their site to focus on their unique take on entertaining and design, fashioning a suitably stylish blog approach and boosting their reach on Facebook and Pinterest. We worked with them to grow traffic and sales through an initial growth phase, training internal team members to take on the duties.
Todd Oppenheimer, two weeks from launching his new online magazine, had a pile of engrossing stories about the subject of craftsmanship, but zero audience. Media BBQ quickly staked out social turf, devised search-friendly treatment for the product, and created a newsletter platform and list-building strategy. More than 130,000 readers read the magazine’s first two issues. We continue to work with Craftsmanship as it adds video content, broadens coverage and begins to develop a revenue strategy.
CULTIVATING A COMMUNITY
The founders of Driver’s Market in Sausalito feature locally-sourced, small-batch, fresh foods, and are committed to building a community of like-minded producers and consumers. Media BBQ designed a new website and a newsletter program to promote new launches, special offers and in-store events. Newsletters focus on local farmers and Bay Area food entrepreneurs, as well as Driver’s own dedicated team, and restock the site with fresh content each month.
AMPLIFYING MAGNIFICENT VOICES
For three years Media BBQ has proudly supported the digital marketing and member relations of the Bay Area’s leading symphonic chorus. A website serves both the public – with information about upcoming concerts, ticketing and background on repertory – and members – with easy access to schedules, membership rosters and digital practice files. The enhanced profile supports fund-raising and recruitment of new singers. In the first half of 2015, according to Google Analytics, SF Choral’s site served 35% more patrons than a year earlier.
A NEW BUSINESS DESIGN
Working with the founding partners of a new design-licensing agency, Media BBQ crafted a new visual and brand identity and then built the firm’s first website. We continue to work closely with the agency leadership, covering news about the design business and creating stories about the global design business for their site and distribution across social media. Bright colors and artful typography showcase colorful, engaging photography of designers and their work.
ROOMS FULL OF STORIES
Artists Mark Evans and Charley Brown co-founded Evans & Brown in the 1980s, creating custom murals for hotels, restaurants and other public and private settings around the world. Their work is the basis of a significant interior-furnishings licensing business. A new website tells their unique story and showcases their talents (as well as their wallcovering products) for a new generation of mobile-addicted, screen-swiping, visually oriented consumers.
A GALLERY FULL OF ENERGY
San Francisco painter Charley Brown asked Media BBQ to create a new digital presence that would showcase the new energy in his latest works: Large canvases, some up to ten feet high, with bold arcs in strong colors. A new website helps prospective patrons get a sense of the expansiveness of his achievements, with essays and biographical details that place the work in the context of the artist’s own career and experience as well as broader trends in contemporary art.
A PROMISING DEBUT
Alex Woogmaster, a young architect and designer working for Wynn Resorts in Las Vegas, brings deep knowledge of design history and theory to his work. Media BBQ worked with Alex to capture his point of view for the web, drawing on the designer’s own personal sketchbooks for inspiration and impact. His site and blog launched with the debut of the first of several licensed collections of interior furnishings, and is designed to grow along with his reputation.
We keep the focus on the content, not the technology. We work as much as possible with standard, open-source tools and services, on the bet that these choices will adapt more readily as technology continues its blistering pace of change. We aim to keep it easy for clients to keep their sites up to date. We love working with committed, passionate clients to channel their energies, find their voice(s) and hit all the right notes to build sustainable success. We look forward to hearing your story soon.
Content and Strategy
John Marcom began his career with The Wall Street Journal. After ten years of reporting about the business world, he crossed to the business side of media and joined Time Inc., eventually leading its publishing operations in Asia. From 2003-2007 he led Yahoo’s 10x growth in international revenue. From 2009 to 2012 he was President of the U.S. unit of Future Plc., a London-based publisher of special-interest content covering everything from guitar-playing to needlecraft. He holds a B.A. in economics from Princeton and an M.B.A. from INSEAD.
Design and Technology
Arif Hasyim is a skilled graphic designer and photographer with extensive experience in marketing and sales in fashion and interior-design firms in Viet Nam and Thailand. A graduate of the University of Indonesia, he completed a dual degree in sustainable business and public administration from San Francisco’s Presidio Graduate School in 2014. After careful consideration of client attitudes and goals, he crafts the look and feel of websites and other communications tools, adapting visual assets for maximum appeal and clarity.