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Going Native

In Web/Tech by John Marcom

It’s understandable why publishers like the idea of what’s being called “native advertising,” as extolled here by Fred Wilson as the reason Tumblr is more than just a hipster GeoCities. Will this save content? It would be nice to think so. It seems sadly clear that with the rate pressure from infinitely expanding inventory, display advertising as currently practiced isn’t …

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What is Quora and why do I find it so intriguing?

In Web/Tech by John Marcom

Is Quora really a threat to Wikipedia? Everyone loves a dogfight, especially the folks at Business Insider. But Quora isn’t really a reference source in the traditional sense – you aren’t going to go there to look up “King George III” or “George Washington” for your next term paper. It isn’t news. It isn’t, usually, narrative. But it is surfacing …