Great stories. Sustainably told.
A SPARKLING CELEBRITY SHOWCASE
In 2015, Roger Thomas, the design genius behind the success of Wynn Resorts, asked Media BBQ to help him step out from behind the curtain. A mobile-friendly website weaves together the story of his career with the products he continues to create for nearly 20 manufacturers. Sustainable? Armed with only his iPhone, Roger continues to post to his blog as he travels, updating a steadily growing audience on fresh discoveries and insights.
A HOUSE, A HOME, A STORY
Gary McNatton and Monelle Totah, the founders of San Francisco-based retailer Hudson Grace, turned to Media BBQ as they got going to polish their web and social-media presence. We worked with them to highlight their unique take on entertaining and design, fashioning suitably stylish messaging and boosting their reach on Facebook and Pinterest. They’ve gone on to continuing success, culminating in a 2019 acquisition by Crate and Barrel.
A NEW BUSINESS DESIGN
Working with the founding partners of a new design-licensing agency, Media BBQ crafted a new visual and brand identity and then its first website. We continue to work closely with the agency leadership, shaping their positioning in the design business as a new force for helping designers open lasting new growth areas. Bright colors and artful typography showcase colorful, engaging photography of designers and their work.
Todd Oppenheimer, two weeks from launching his new online magazine in 2015, had a website getting populated with a pile of engrossing stories and photography, but zero audience. Media BBQ quickly staked out social turf, devised search-friendly treatment for the product, and created a newsletter platform and list-building strategy. More than 130,000 readers discovered the magazine’s first two issues, setting the stage for The Craftsmanship Initiative to thrive and expand its ambitions.
CULTIVATING A COMMUNITY
Driver’s Market in Sausalito features locally-sourced, small-batch, fresh foods, and is committed to building a community of like-minded producers and consumers. Media BBQ designed a website and a newsletter program to promote new launches, special offers and in-store events. Newsletters focus on local farmers and Bay Area food entrepreneurs, as well as Driver’s own dedicated team, and restock the site with fresh content each month. The program has become a cornerstone of its community connections.
AMPLIFYING MAGNIFICENT VOICES
We love music, and are proud that one of our first projects helped strengthen the digital marketing and member relations of the Bay Area’s leading symphonic chorus. We redesigned their website to better serve both the public – with information about upcoming concerts, ticketing and background on repertory – and members – with easy access to schedules, membership rosters and digital practice files.
ROOMS FULL OF STORIES
Artists Mark Evans and Charley Brown co-founded Evans & Brown in the 1980s, creating custom murals for hotels, restaurants and other public and private settings around the world. Their work became the basis of a durable interior-furnishings licensing business. We produced a new website to relay their unique story and showcase their talents (as well as their wallcovering products) for a new generation of mobile-addicted, screen-swiping, visually oriented consumers.
A GALLERY FULL OF ENERGY
The digital presence Media BBQ created for San Francisco painter Charley Brown (who died in 2018) showcases the new energy in his later works: Large canvases, some up to ten feet high, with bold arcs in strong colors. A website helps collectors and connoisseurs sense the expansiveness of his achievements, with essays and biographical details that place the work in the context of the artist’s own career and experience as well as broader trends in contemporary art.
Content and Strategy
John Marcom began his career with The Wall Street Journal. After ten years of reporting about the business world, he crossed to the business side of media and joined Time Inc., eventually leading its publishing operations in Asia. From 2003-2007 he led Yahoo’s international growth. From 2009 to 2012 he was President of the U.S. unit of Future Plc., a London-based publisher of special-interest content. He rejoined Time Inc. International from 2015 to 2018. He holds a B.A. in economics from Princeton and an M.B.A. from INSEAD.
Design and Technology
Arif Hasyim is a skilled graphic designer and photographer with extensive experience in marketing and sales in fashion and interior-design firms in Viet Nam and Thailand. A graduate of the University of Indonesia, he completed a dual degree in sustainable business and public administration from San Francisco’s Presidio Graduate School in 2014. After careful consideration of client attitudes and goals, he crafts the look and feel of websites and other communications tools, adapting visual assets for maximum appeal and clarity.